The pure definition of a landing page is just what it sounds like: it's the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site.

You should create targeted landing pages anytime you can control where people will be coming from, and your goal is a specific transaction such as sales, registrations, sign-up, etc.

The PPC stands for "pay-per-click". You pay Look Smart a certain amount every time a user clicks on an advertisement that we display on one of our partners" web sites. You tell Look Smart the maximum amount you'rewillingto payfor each of these clicks, and Look Smart compares your bids to other advertiser's bids to determine which ads to show and in what order.

PPC advertising can increase web site traffic quickly, often within days, and is particularly useful for achieving high rank in competitive markets where your sites rank is low in the free search engine listings.Your pay per click advertising campaign should be allowed to run as long as it remains profitable, but it can be paused at any time you wish.

PPC advertising has several advantages over other forms of online advertising, including:
You choose your price. You decide what your maximum PPC price is for your ads. For search advertising, you can choose a different price for every keyword you bid on. Clever advertisers find ways to optimize their bids to keep their costs low.
You choose your keywords. With PPC advertising, you can be very specific about where you want your ads to show. You have total control over your keywords at all times and can make changes on a daily basis. This can be very flexible and responsive to your needs.
You pay only for success. You pay only when one of your future visitors clicks on your ads. This means that you have the opportunity to convert your visitors to payingcustomers witheach click. Other forms of advertising make you pay even if the visitor never actually makes it to your site.

If you are using Pay Per Click advertising to drive traffic to your landing pages, you may want to consider using different marketing copy based on your different keyphrase bids. It's a little extra work, but given the prices of PPC traffic, it could be well worth the time. Let"s say you are promoting, a cheap but good quality product - let's call the product a “Towels.” Some of the keyphrases you are bidding on may include:
Salon-Towels
Spa-Towels
Restaurant-Toewls
The "discount" keyphrase attracts the interest of those whom economic issues may be a primary concern. The “quality” keyphrase appeals to those whose primary concern is, well, quality. The last phrase is targeted to those who want a balance. Given that, you may want to implement 3 different landing pages, one that focuses on the financial benefits of purchasing through you, the other on the solidness of your product/after sales support and the other page a balance of the two. Relevancy of ad to landing page copy is very important in terms of PPC effectiveness.

Landing Page Maker is aPatent Pending Software Product of CBS Systems Corp., USA. Used to Create a Static & Dynamic Landing Pages Dynamically.

The Landing Page does not contain any database activities and contains only HTML content or simple text / Images are generally called as static landing pages.

The Dynamic Landing Page that contains the details from the database such as products, prices, description and other details apart from HTML Contents are called as dynamic landing pages. Basically the dynamic page requires server side scripting like ASP, ASP.NET, PHP, JSP etc