A landing page is a page your website visitors arrive at after clicking on a link. It could be your home page, or any other page on your website.

You should create targeted landing pages whenever you want to control where you want to direct certain groups of visitors and your goal is a specific transaction such a sale, a registration, or a sign-up.

PPC stands for "pay-per-click". You pay a certain amount every time a user clicks on an advertisement that a search engine displays on its one site or on one of its partners’ sites. You tell the maximum amount you're willing to pay for each of these clicks, and the search engine compares your bids to other advertisers’ bids to determine which ads to show and in what order.

PPC advertising can increase web site traffic quickly, often within days, and is particularly useful for achieving high rank in competitive markets where your sites’ rank is low in the free search engine listings. Your pay-per-click advertising campaign should be allowed to run as long as it remains profitable, but it can be paused at any time you wish.

PPC advertising has several advantages over other forms of online advertising, including: You choose your price.
You decide what your maximum PPC price is for your ads. For search advertising, you can choose a different price for every keyword you bid on. Clever advertisers find ways to optimize their bids to keep their costs low.
You choose your keywords. With PPC advertising, you can be very specific about where you want your ads to show. You have total control over your keywords at all times and can make changes on a daily basis. This can be very flexible and responsive to your needs.
You pay only for success. You pay only when one of your future visitors clicks on your ads. This means that you have the opportunity to convert your visitors to paying customers with each click. Other forms of advertising make you pay even if the visitor never actually makes it to your site.

If you are using Pay-Per-Click advertising to drive traffic to your landing pages, you may want to consider using different marketing copy based on your different key phrase bids. It's a little extra work, but given the prices of PPC traffic, it could be well worth the time. Let’s say you are promoting, a cheap but good quality product. Let's call the product “Towels.” Some of the key phrases you are bidding on may include:
Salon-Towels
Spa-Towels
Restaurant-Toewls
The "discount" key phrase attracts the interest of those for whom economic issues may be a primary concern. The “quality” key phrase appeals to those whose primary concern is, well, quality. The last phrase is targeted to those who want a balance. Given that, you may want to implement 3 different landing pages, one that focuses on the financial benefits of purchasing through you, the other on the solidness of your product/after sales support and the other page a balance of the two. Relevancy of ad to landing page copy is very important in terms of PPC effectiveness.

Landing Page Maker is a Patented Software Product of CBS Systems Corp., USA used to Create Static & Dynamic Landing Pages Dynamically.

The Landing Page that does not contain any database activities and contains only HTML content or simple text / images.

Dynamic Landing Pages contain the details from the database such as products, prices, description and other details apart from HTML Content. Basically the dynamic page requires server side scripting like ASP, ASP.NET, PHP, JSP etc.